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Communication and Outreach Specialist

About Kaizen

The Kaizen Company is an incubator for innovative, scalable solutions that address emerging market challenges and opportunities. Our proven solutions catalyze locally-driven, organizational and institutional performance improvements, and shift the development model into one that is bottom-up and ongoing. We leverage existing knowledge along with new technologies and innovative business models to support local reform that is sustained through market forces. Since our inception in 2004, we have supported over 60 education-focused local organizations such as primary schools, government agencies, vocational training entities, universities, and education non-profit organizations worldwide.

Scope and Objectives

The Kaizen Company is seeking a Communications and Outreach Specialist (COS). The TFP Project will provide participant training for capacity development to USAID/Pakistan's implementing partners, grantees, government partners, and mission staff. The COS will be responsible for enhancing the awareness of U.S. assistance in Pakistan through the project by carrying out various publicity activities through a variety of media and ensuring that promotion, outreach, and recruitment activities reach relevant entities and people in the Government of Pakistan, local organizations, education institutions, and nongovernmental and civil society organizations. In addition, s/he will advertise project’s training activities, recruit participants, reach out to participant alumni and conduct/organize alumni activities, and gather success stories to develop documentaries. 

Responsibilities

  • Develop and maintain relationship with media.
  • Organize publicity events by working very closely with USAID/Pakistan COR, DOC office, relevant technical teams and USAID contractors, grantees and media on all project publicity events. 
  • Develop the project overall communications strategy.
  • Produce and disseminate print and electronic publicity materials.
  • Maintain project website and social media presence.
  • Engage local and international media, as appropriate and in consultation with the COR and the USAID/DOC office.
  • Train and guide other project staff on publicity issues.
  • Maintain media contacts and information databases.
  • Recruit participants through the project website or media
  • Conduct alumni activities.
  • Gather success stories for the development of documentaries 

Qualifications

  • At least 5 years of experience increasing awareness of a service or a product among Pakistani audiences.
    A Bachelor’s degree in public relations, communications, marketing, social science, or a related field is highly desirable.

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